Euro Global unviels POWER BITTERS HERBAL DRINK, a variant of the popular power bitters herbal drink.
This drink is being activated into the market to cater to the needs of the growing demography of Nigerian consumers who prefer reduced alcohol content in their bitters.
Euro Global is the maker of the highly successful Sabrina Gin, the Amphora range of wines and Julius tonic wine.
Mr Felix Aighobahi- marketing director said in his words “over time we have received feed backs from our dealers and distributors in the market about repackaging our product for easy and fast conveniences”
We will be embarking on road shows and other activations to introduce the product to Nigerians and have them sample it in the coming weeks. Aighobahi, Powers Bitters Lite is packaged in 33cl glass bottle and 33cl can which sells for N130 and N150 respectively.
Having a 6% alcohol level.
Euro Global is a subsidiary of SONA GROUP OF COMPANIES, a conglomerate with interests in diverse sectors of the Nigerian economy ranging from beverages, Argo allied and packaging, to real estate, energy and recycling.
SONA GROUP OF COMPANIES is presently in the business of manufacturing plastic and glass container. It started business in Niheria decades ago.