The packaging of Hampers (a set of different gifts items put together to be sold as one) is a great way of selling your products this festive season. you can go small or large with the items selected as you like and it doesn’t need to be expensive. Making an affordable hampers must come with quality products. Most hampers comes as a set of fast consumable household gift items. Always remember to include your company or brand logo to the packages as this gives more quality look.
You also have the option of creating your own personal loyalty or gift cards to your promising customer. This shows that you have created a scene of appreciation and you will be rewarded for it with purchases.
Another way to make customers feel valued and appreciated is to hold your own christmas party/ giveaways, this can be either by invites only or open invitation. if you plan on showcasing a new release for the following year, by invites only will be a good idea as reservation can be made against release dates, open invitation are great for encouraging more sales which can be at discounted rates or promotional offers.
This can be best practiced with the partnership of other brands as it encourages the reach of more targets or customers to the event.
Many Nigerians do not recognise this sort of marketing and those who do, still under estimate the power within. This will allow you to expose a broad range of your products to customers and push loyal customers towards new products.
4. TEAM UP WITH OTHER BUSINESSES.
Teamed up businesses during festive periods have a better reach to achieve increased sales due to abundant recognition gained from partnered businesses or brands.
Using this skills helps you reach a target market not known to your brand, for example; a bakery can partner with a school outside its region to boost its christmas events. This gives additional sales to the bakery brand and also satisfaction to the school target market. This method is to be consider vividly as to be a mutually beneficial gain.
Christmas is the ideal time for packaged offers, simply identify with other business to team up to provide a joint service or experience that is offered to customers at a discount.
You should also consider contributing to the work of charity (better to give than to receive)
5. ABOVE ALL, TREAT YOUR CUSTOMERS
Knowing your customers means understanding what they like and dislike. Therefore, you should be in good position to provide a treat that reflects their tastes. Your top clients or customers may appreciate a special christmas dinner or they may want tickets to a sporting event. Wherever or whatever you choose to host,make sure it reflects the business you are and the brand you represent.
Following these 5 simple steps must give you a promising and energetic christmas product promotional sales.